Digital Programme Director

An experienced ecommerce senior manager, Joel Rendle has hands-on and strategic experience in retail, telecoms, travel, and law. With over 18 years experience in senior strategic digital roles and more than 22 years experience in digital programme delivery and ecommerce growth, this energetic leader has a proven history of delivering IT and business processes and systems in the UK and Europe to drive measurable commercial results. 

An experienced negotiator and qualified lawyer, this creative leader seeks to bring his skills to a company keen to build sustainable, long-term growth.

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Driving transformation through growth, Joel Rendle provides a proven track record of implementing digital solutions.

Measurable growth

B2B & B2C digital services & solutions and data-driven business transformations

“At Betty’s & Taylor’s Group I grew sales from £1.5m to £4.8m and trading profit from breakeven to £400k within four years, improving the growth rate from 8% when I joined in 2011 to 22% by 2015.”

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Ecommerce Digital Programme Delivery Director


Jamie Fielden 
Bettys & Taylors of Harrogate

“Joel is an outstanding leader. His enthusiasm, intelligence, wit and passion is inspiring, and his support for his staff is exemplary. He’s one of those rare individuals who can maneuver adroitly in a corporate world, but who can also quickly get at — and appreciate — the essence of the task at hand, in a very detailed, hands-on way. Goal-oriented and excellent at strategic thinking. He was a joy to work with.”

Jennifer Blakeslee

“Joel was a pleasure to work with. He oftentimes served as a key contact to me for pan-european development organization issues, as well as for planning and resourcing enquiries. He acts very efficiently, has strong intercommunication skills, and in addition is someone that you can have a good chat with over a beer.”

Emanuel Schleussinger Amazon


Joel Rendle is an internet professional with over 20 years experience in growing and managing successful retail ecommerce businesses. With significant experience in client and agency, technology and commercial, Joel has been there, done that, and still has the blood-stained t-shirt.

“Joel is a breath of fresh air. He uses his natural insight to make difficult things seem easy while highlighting the crucial business issues. His calm approach, even during frenetic times, high integrity and perceptive guidance make him a pleasure to work with and a manager that you can rely on.”

- John Johnson

Carphone Warehouse

Examples of Successes

First Group Rail

Featured Articles

Every point in history is, to its contemporaries, the most advanced and exciting time for technological growth. You can read more about the beginning of the AI revolution as a new significant milestone to technology and our lives in my blog section.

Joel Rendle History of Artificial Intelligence

A Brief History of Artificial Intelligence

Artificial Intelligence, or AI as it is more commonly known, has come a long way since its inception.

Joel Rendle Emerging Trends in E-Commerce

Emerging Trends in Ecommerce

The world of ecommerce is constantly evolving and changing, with new trends emerging all the time. 

Joel Rendle Cyber Security

Basic Cybersecurity Risks

Ecommerce has become an integral part of our daily lives, and it’s no secret that it has revolutionised the way we shop.