Digital Programme Director
An experienced ecommerce senior manager, Joel Rendle has hands-on and strategic experience in retail, telecoms, travel, and law. With over 18 years experience in senior strategic digital roles and more than 22 years experience in digital programme delivery and ecommerce growth, this energetic leader has a proven history of delivering IT and business processes and systems in the UK and Europe to drive measurable commercial results.
An experienced negotiator and qualified lawyer, this creative leader seeks to bring his skills to a company keen to build sustainable, long-term growth.
PREVIOUS EMPLOYERS & CLIENTS INCLUDE:








Driving transformation through growth, Joel Rendle provides a proven track record of implementing digital solutions.
Measurable growth
B2B & B2C digital services & solutions and data-driven business transformations
“At Betty’s & Taylor’s Group I grew sales from £1.5m to £4.8m and trading profit from breakeven to £400k within four years, improving the growth rate from 8% when I joined in 2011 to 22% by 2015.”
Testimonials

“Joel was the sponsor on the ByP project that I came in to manage after it had suffered a number of difficulties. I found Joel to be a very positive, supportive and committed sponsor throughout a very challenging project. He has an excellent knowledge of e-commerce and a strong strategic vision. It was a pleasure to work with Joel.”
Jamie Fielden
Bettys & Taylors of Harrogate

“Joel is an outstanding leader. His enthusiasm, intelligence, wit and passion is inspiring, and his support for his staff is exemplary. He’s one of those rare individuals who can maneuver adroitly in a corporate world, but who can also quickly get at — and appreciate — the essence of the task at hand, in a very detailed, hands-on way. Goal-oriented and excellent at strategic thinking. He was a joy to work with.”
Jennifer Blakeslee
Regus

“Joel was a pleasure to work with. He oftentimes served as a key contact to me for pan-european development organization issues, as well as for planning and resourcing enquiries. He acts very efficiently, has strong intercommunication skills, and in addition is someone that you can have a good chat with over a beer.”
Emanuel Schleussinger Amazon
Expertise
Joel Rendle is an internet professional with over 20 years experience in growing and managing successful retail ecommerce businesses. With significant experience in client and agency, technology and commercial, Joel has been there, done that, and still has the blood-stained t-shirt.
- Internet channel sales growth
- Commercial management
- Quality ecommerce delivery
- People leadership
- Driving technology to be a business-leading function
“Joel is a breath of fresh air. He uses his natural insight to make difficult things seem easy while highlighting the crucial business issues. His calm approach, even during frenetic times, high integrity and perceptive guidance make him a pleasure to work with and a manager that you can rely on.”
- John Johnson
Carphone Warehouse
Examples of Successes
First Group Rail
- 38% revenue growth on release of a new customer app
- 46% conversion increase on a new website launch
- £18m annual increase of online revenue
- Cost savings of £2.5m annually
Tesco
- Improved year-on-year turnover by 38.4%, average order value by 64.8% and net profit by 24.0%
- Conversion lift from 2.2% to 4.6%
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